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Foothills Carpet Care Logo

by mediaMark | Apr 14, 2017 | graphicMedia, Logo, News, Portfolio

Just presented this new logo to Adam and Samantha over at Foothills Carpet Care and their response was really enthusiastic! We’ve known Adam and Samantha for a while and we’ve talked about some marketing materials and some ideas but there are just so many options – especially when considering an updated logo.  They have been using a pretty typical serif font with just the name of their company, Foothills Carpet Care, in a dark-ish green.  We had talked about using the shape of the SC border, a carpet roll, and of course, depicting foothills.  But this new logo came together after mediaMark was shown a sketch by Adam of some foothills with a straight carpet wand detail as the border between a couple of hills.  We took it from there and kept the following items in mind:

  • They’ve been using a serif font probably because they like it, so we chose an updated serif font
  • They’ve been using green and green is a great color for a nature setting (foothills) and communicates trust to consumers
  • They’re a carpet CARE company, not necessarily a carpet installation company
  • Keep the accent color(s) complimentary but also not necessary

With those things in mind the design resulted with the image shown.  We took a few more liberties depicting a carpet cleaning tool, and morphed it into a winding road into the foothills.  We had also considered a roll of carpet extending into the hills but their services are better communicated with the wand. As shown with the accent color is great, but the design also works as a one color screen print if necessary.

Thanks for the opportunity Adam and Samantha!  If you’re in need of Carpet care services, give them a call at 864-569-9366.  They can help you with more than just carpet cleaning too:

  • Patching
  • Repairing
  • Stretching
  • Stain Removal
  • Pet Treatments
  • Complete Odor Control
  • Exact Match Spot Dying
  • Deep Cleaning & Deodorizing
  • Emergency Water Extractions

Stay tuned for more layouts with this logo and see how mediaMark extends the branding onto cards and flyers.

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