My favorite Allstate agent, Karen Crowder, was looking for a marketing piece that would help her connect to new residents in the area. So we thought about some things, I tossed out some ideas, and ultimately we settled on a piece titled “Karen Crowder’s Phone List”. It’s designed as a phone list geared toward phone numbers that someone new to the area may require from time to time. We also took advantage of the real estate on the back of the piece and laid it out to be used as an over-sized postcard. This gives Karen the option to mail some of these out to her customers, for the cost of a first class stamp.