mediaMark produced this T-shirt / logo design for a team participating in the upcoming breast cancer walk in Greenville, SC. Inputs to the design was the saying “Win the Fight” and it was going to be on grey shirt and black and pink screen print colors were preferred. mediaMark’s work produced this result with a choice of the font and working a pink ribbon into the design; something symbolic for breast cancer awareness.
It was helpful knowing the color of the shirt in advance, and the color scheme, as that helped lead to the design. Pink and grey aren’t normally something we would recommend as it hinders readability – but adding black quickly led the idea of an outline around a pink ribbon. That outline will help make the pink ribbon pop in the design so it doesn’t get muddled with the grey of the shirt.
Instead of placing the ribbon away from the words it was integrated into the text such that it appears to be hanging from the ‘n’ in win and is part of the extension of the ‘t’ in fight. With the text and ribbon outline in black the design would hold up well on almost any color shirt… except black of course! Can’t wait to see the final product.